Benchmark

How many lines of code to send an email?

A rough complexity sketch of transactional email APIs: setup steps, dependencies, and happy-path sample size — not a marketing scorecard.

Line counts are approximate happy-path sketches from public docs patterns, not a controlled benchmark lab. Confirm current SDKs and required dashboard steps on each vendor’s site.

ProviderSetupDeps~LOCNotes
NotifyAPI key → verify domain → one fetchNone (fetch / curl)~15–25x-api-key + JSON body
ResendAPI key → install SDK → send`resend` package typical~20–40SDK-first docs path
PostmarkServer token → API or SDK → sendSDK or HTTP~25–45Server API JSON
SendGridAPI key → SDK or mail/send → sendOften `@sendgrid/mail`~30–60ESP surface around send
MailgunDomain + key → messages APIHTTP or SDK~30–55Form or JSON variants
AWS SESIAM + region + leave sandbox → SDKAWS SDK + IAM~40–80+Sandbox / ops tax dominates

Notify happy path

  1. Create API key
  2. Verify domain
  3. POST /api/email/send
  4. Read logs; add webhooks on Pro+

Also: pricing comparison · what is an email API.

Best for

Developers comparing DX friction before picking an email API.

Not for

Procurement teams that need formal SLAs or compliance matrices.

Frequently asked questions

Do I need an SDK to send email?

Not with Notify. One fetch with x-api-key is enough. Other providers often lead with official SDKs — useful, but optional if you prefer raw HTTP.

Why does SES look harder?

IAM, regions, and sandbox production approval often dominate time-to-first-email more than the SendEmail call itself.

Is fewer lines always better?

No. Prefer clear auth, logs, and webhooks. Notify optimizes for a small surface — not for winning a code golf contest.