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Notify vs Mailgun

Mailgun is a capable, sprawling email platform. Notify is the opposite bet: a small transactional API with flat pricing you can explain in one sentence.

FeatureNotifyMailgun
FocusTransactional send + webhooks + logsEmail API + validate + optimize + more products
Authx-api-key headerBasic auth / API key variants by region
DX for a first emailOne POST with to, subject, messageCapable but heavier docs and concepts
PricingFree / $10 / $50 flat plansUsage-based; can be cheap at scale, harder to predict
UI / product surfaceMinimal dashboardBroad console and add-on products
Domains1 / 3 / 10 by planFlexible; plan-dependent
Logs48h free; permanent on Pro+Retention depends on plan

Best for

Teams that want predictable cost and a tiny API for app email — not a platform to grow into.

Not for

Organizations that need Mailgun’s broader toolkit (validation products, complex routing, enterprise ESP features).

Quickstart: Docs. Pricing: Free, Pro $10, Scale $50.

Frequently asked questions

Is Notify cheaper than Mailgun?

At modest transactional volume, Notify’s flat Pro ($10 / 10k) is easy to budget. At very high volume, raw ESP/API pricing (including Mailgun or SES) can win on unit cost — you assemble more yourself.

Does Notify validate emails like Mailgun?

Notify focuses on send, delivery logs, and webhooks. It is not an email validation product suite.

Can I move webhooks over?

Yes on Pro or Scale. Recreate endpoints against Notify’s webhook payload — see the webhooks docs.